Rolf Dobelli
The Undoing Project: Why our efficient minds make so many bad errors
Michael Lewis
Richard H. Thaler and Cass R. Sunstein
Win Bigley: Persuasion in a World where Facts Don't Matter
Scott Adams
"If you have ever tried to talk someone out of their political beliefs by providing facts, you know it doesn't work. That's because people think they have their own facts. Better facts. And if they know they don't have better facts, they change the subject. People are not easily switched from one political opinion to another. And facts are weak persuasion."
W. Joseph Campbell
